The short version: for one-off migrations in 2026, Duplicator is the best free option and All-in-One WP Migration is the best drop-in (both have paid tiers for larger sites). For network-scale migrations, UpdraftPlus Migrator or Migrate Guru are better fits. Or skip plugin wrangling entirely and let us handle it — Bulk Buy Hosting migrations are free.
Migrating a WordPress site between hosts used to be painful: export the database, tar up wp-content/, edit wp-config.php, fix URLs in the database with a search-replace, cross your fingers. Plugins have replaced almost all of that with a click-to-move workflow. Here are the five worth knowing.
1. Duplicator / Duplicator Pro
Duplicator packages a complete WordPress site — database, files, plugins, theme, config — into a single ZIP archive plus an installer script. You drop the pair on the new server, run the installer, and everything is restored with URLs rewritten automatically. The free version works for sites up to around 500 MB; Duplicator Pro (from $69/year for 3 sites) handles larger sites, includes scheduled backups, and supports migration to multisite and staging environments.
Best for: general-purpose one-off migrations, small-to-medium sites.
2. All-in-One WP Migration
All-in-One WP Migration (by ServMask) is the simplest tool in this list. Install on both old and new site, export a single file from the old, import it on the new, done. The free version caps imports at 64 MB (can be raised with a small settings change) and the Unlimited Extension is a one-time $69 purchase for unlimited size. The workflow genuinely is one click at each end.
Best for: non-technical users, straightforward migrations where you control both source and destination.
3. UpdraftPlus Migrator
If you are already running UpdraftPlus for backups, the Migrator add-on (bundled with UpdraftPlus Premium, from ~$70/year) lets you migrate between sites using the same interface. Bonus: since UpdraftPlus stores backups off-site, you can migrate from a dead host as long as you have a recent backup file.
Best for: existing UpdraftPlus users, migrating away from broken hosts.
4. Migrate Guru (BlogVault)
Migrate Guru is the free migration tool from BlogVault's team. The migration happens on BlogVault's servers rather than loading your source host, which is particularly useful for large sites or sites on tight hosting plans. Free for individual migrations; for bulk/scheduled migrations you move to paid BlogVault.
Best for: large sites (5 GB+), sites on tight resource limits where a local migration plugin would time out.
5. WPvivid Backup & Migration
WPvivid is a free plugin that does both backups and migrations with a broad remote-storage support matrix (Dropbox, Google Drive, OneDrive, S3, FTP, SFTP). The Pro version (from $49/year for 2 sites) adds staging, incremental backups, and scheduled migrations. Less famous than the others but genuinely solid and free for the common case.
Best for: budget-conscious users, multiple simultaneous migrations.
Which should I pick?
- Small site, non-technical user: All-in-One WP Migration.
- Medium site, general-purpose: Duplicator free tier.
- Large site, tight host resources: Migrate Guru.
- Existing UpdraftPlus user: UpdraftPlus Migrator.
- Budget matters, multiple migrations: WPvivid free.
- Migrating a whole PBN to Bulk Buy Hosting: skip plugins entirely — we do free migrations for any number of sites.
Frequently asked
Will a migration break my SEO?
If done properly, no. URL structure, content, internal linking, and backlinks stay the same; only the server changes. Where migrations hurt SEO is when DNS propagation takes longer than expected (visitors see the new site before it is fully ready) or when HTTPS certificates are not reissued in time. Stage the migration so you can test the new site on a temporary hostname before flipping DNS.
What about the .htaccess file?
Most migration plugins handle .htaccess, but double-check it after migration. If you have custom rewrite rules (redirects, custom caching, authentication) confirm they survived.
Do I need to edit the database after migrating?
Every tool on this list performs a proper serialised search-replace during migration, so the URL rewriting is handled. If you move the site manually (not via a plugin), you need a tool like WP-CLI's wp search-replace or the Better Search Replace plugin.
Can you migrate my sites to Bulk Buy Hosting for free?
Yes — this is one of our most-used customer services. Our team handles free site migrations for any number of sites, including staging them on unique-IP hosting accounts before DNS cuts over. For PBN-scale migrations this is usually faster and less error-prone than doing it yourself with a plugin.