“Starting From Scratch” Case Study – Income Report February 2017

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Welcome to the twelfth of the monthly income reports for the “Starting From Scratch” niche site case study. In these monthly reports, I’ll go through the income, traffic and rankings of the case study site. Monthly reports are important, not only to let you see how the site is doing, but it helps me to improve the site by analyzing the results. If you’re looking for more posts on what I’ve built and how, you can find them here.

The site is now just over eleven months old – I took delivery of the site from Human Proof Designs during March 2016 and posted links during April. I added 5 more links by purchasing extra domains for the network in June and posting links during July, and four more links by adding domains to my network in November 2016.

Traffic & Visitors – February 2017

Unique Visitors: 694
Bounce Rate: 23%
Unique Visitors Sent To Amazon: 338
Conversion Rate to Amazon: 48%

Our visitors have increased again from January, which is an encouraging sign.

I expect traffic in March to continue pick up more, as the site gets first page rankings for more terms as a result of the traffic that is coming to the site and good interactions that visitors are having with the site.

Amazon Earnings – February 2017

Items Sold: 100
Items Shipped: 87
Total Amount Shipped: $3578.66
Commission Earned: $159.91
Average Visitor Value: $0.23
Average Item Commission: $1.83

 

The site still isn’t on the first page of Google for enough of its target terms, and while the site just had its largest month ever in February, which is generally a slow month, it’s still quite a way short of my initial goal.

Rankings – February 2017

Top 3: 0
Top 10: 4
Top 100: 12
Not in Top 100: 0

 

We’re starting to pick up some more page 1 rankings for some of the smaller terms on the site. We should hopefully continue to see the site’s rankings improve as it begins to age.

Overall Spend & Earnings

Build Cost: $952

Earnings March: $5.71
Earnings April: $4.84
Earnings May: $1.59
Earnings June: $0.00
Earnings July: $9.90
Earnings August: $16.89
Earnings September: $44.46
Earnings October: $44.23
Earnings November: $45.52
Earnings December: $138.75
Earnings Jan 2017: $97.14
Earnings Feb 2017: $159.91

Expenses March: $0 ($36.90 for first month’s hosting on Bulk Buy Hosting and Vultr were included in initial case study expenses)
Expenses April: $36.90 – Bulk Buy Hosting 15 Accounts Plan & Vultr VPS server.
Expenses May: $36.90 – Bulk Buy Hosting 15 Accounts Plan & Vultr VPS server.
Expenses June: $44.90 – Bulk Buy Hosting 20 Accounts Plan & Vultr VPS server, $55 to PBN HQ for domains, $45 for Domain Registrations, $92.50 to HireWriters.
Expenses July: $44.90 – Bulk Buy Hosting 20 Accounts Plan & Vultr VPS server.
Expenses August: $44.90 – Bulk Buy Hosting 20 Accounts Plan & Vultr VPS server.
Expenses September: $44.90 – Bulk Buy Hosting 20 Accounts Plan & Vultr VPS server.
Expenses October: $44.90 – Bulk Buy Hosting 20 Accounts Plan & Vultr VPS Server, $67.87 for Domain Registrations.
Expenses November: $52.90 – Bulk Buy Hosting 25 Accounts Plan & Vultr VPS Server
Expenses December: $52.90 – Bulk Buy Hosting 25 Accounts Plan & Vultr VPS Server
Expenses Jan 2017: $52.90 – Bulk Buy Hosting 25 Accounts Plan & Vultr VPS Server
Expenses Feb 2017: $52.90 – Bulk Buy Hosting 25 Accounts Plan & Vultr VPS Server

Lifetime Expenses: $1667.27
Lifetime Earnings: $568.94
Profit/Loss: $1098.33 loss

What’s Next?

At the end of March, once I have the Amazon reports for the full month, I’ll share my next post showing the traffic and earnings for this site.

If you have any questions about what I’ve covered so far, or feel that I haven’t covered any specific component in enough detail, please leave a comment on this post – I’ll been answering reader questions in the comments.

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Comments

  1. How does the progress of this site compare to the other sites you’ve built?

    • 12 months age for a site to start to “take off” is on par with what I’m seeing from other sites, but the earnings from this site are disappointingly low compared to others in my portfolio. That is, unfortunately, the risk that you take when you choose to pick one to share publicly – that you have no idea whether it will be a good performer or not.

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