“Starting From Scratch” Case Study – Income Report July 2016
by Kevin Graham
Welcome to the fifth of the monthly income reports for the “Starting From Scratch” niche site case study. In these monthly reports, I’ll go through the income, traffic and rankings of the case study site. Monthly reports are important, not only to let you see how the site is doing, but it helps me to improve the site by analyzing the results. If you’re looking for more posts on what I’ve built and how, you can find them here.
Traffic & Visitors – July 2016
Unique Visitors: 55
Bounce Rate: 31%
Unique Visitors Sent To Amazon: 21
Conversion Rate to Amazon: 38%
We can see from the traffic graph that the site is slowly improving and towards the end of the month, we have had a period of several days where the site has had visitors daily. Although the site is not yet ranking on the first page for any of the target keywords, it would still be ranking on the first page for very obscure queries that are covered in the site’s content.
I expect traffic in August to pick up a bit more from the extra links that I added in June.
Amazon Earnings – July 2016
Items Sold: 2
Items Shipped: 2
Total Amount Sold: $247.49
Commission Earned: $9.90
Average Visitor Value: $0.18
Average Item Commission: $4.95
As I predicted from last month, sales for this month are still low, because the site is not yet ranking for its target keywords. That being said, I’m happy to report that the site has earned $9.90 this month.
I expect the sales for August to pick up a bit more – hopefully between $20-$50 worth of commissions.
Rankings – July 2016
Top 3: 0
Top 10: 0
Top 100: 16
Not in Top 100: 0
Rankings took a bit of a dive during June because of the test with enabling SSL on the site, but they have steadily recovered and improved during the month of July. The additional 5 links that I added in July will begin to push rankings higher in August.
Overall Spend & Earnings
Build Cost: $952
Earnings March: $5.71
Earnings April: $4.84
Earnings May: $1.59
Earnings June: $0.00
Earnings July: $9.90
Expenses March: $0 ($36.90 for first month’s hosting on Bulk Buy Hosting and Vultr were included in initial case study expenses)
Expenses April: $36.90 – Bulk Buy Hosting 15 Accounts Plan & Vultr VPS server.
Expenses May: $36.90 – Bulk Buy Hosting 15 Accounts Plan & Vultr VPS server.
Expenses June: $44.90 – Bulk Buy Hosting 20 Accounts Plan & Vultr VPS server, $55 to PBN HQ for domains, $45 for Domain Registrations, $92.50 to HireWriters.
Expenses July: $44.90 – Bulk Buy Hosting 20 Accounts Plan & Vultr VPS server.
At the end of August, once I have the Amazon reports for the full month, I’ll share my next post showing the traffic and earnings for this site.
If you have any questions about what I’ve covered so far, or feel that I haven’t covered any specific component in enough detail, please leave a comment on this post – I’ll been answering reader questions in the comments.
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