“Starting From Scratch” Case Study – Income Report August 2016
by Kevin Graham
Welcome to the sixth of the monthly income reports for the “Starting From Scratch” niche site case study. In these monthly reports, I’ll go through the income, traffic and rankings of the case study site. Monthly reports are important, not only to let you see how the site is doing, but it helps me to improve the site by analyzing the results. If you’re looking for more posts on what I’ve built and how, you can find them here.
Traffic & Visitors – August 2016
Unique Visitors: 92
Bounce Rate: 24%
Unique Visitors Sent To Amazon: 30
Conversion Rate to Amazon: 33%
We’re starting to see a small trickle of visitors every day to the site, and there was only one day with no visitors at all. Although the site is not yet ranking on the first page for any of the target keywords, it would still be ranking on the first page for very obscure queries that are covered in the site’s content.
I expect traffic in September to pick up a bit more from the extra links that I added in June as they age and have more of an impact on rankings.
Amazon Earnings – August 2016
Items Sold: 8
Items Shipped: 8
Total Amount Sold: $383.93
Commission Earned: $16.89
Average Visitor Value: $0.18
Average Item Commission: $2.11
As I predicted from last month, sales for this month are still low, because the site is not yet ranking for its target keywords. That being said, I’m happy to report that the site has earned $16.89 this month and should continue to grow in the coming months.
I expect the sales for September to pick up a bit more – hopefully between $20-$50 worth of commissions.
Rankings – August 2016
Top 3: 0
Top 10: 0
Top 100: 16
Not in Top 100: 0
Rankings have remained rather steady during this month with a slow but upward trend on the keywords, especially towards the end of the month. The first two days of September have continued this positive trend so I hope to have some good news to share in the September or October report.
Overall Spend & Earnings
Build Cost: $952
Earnings March: $5.71
Earnings April: $4.84
Earnings May: $1.59
Earnings June: $0.00
Earnings July: $9.90
Earnings August: $16.89
Expenses March: $0 ($36.90 for first month’s hosting on Bulk Buy Hosting and Vultr were included in initial case study expenses)
Expenses April: $36.90 – Bulk Buy Hosting 15 Accounts Plan & Vultr VPS server.
Expenses May: $36.90 – Bulk Buy Hosting 15 Accounts Plan & Vultr VPS server.
Expenses June: $44.90 – Bulk Buy Hosting 20 Accounts Plan & Vultr VPS server, $55 to PBN HQ for domains, $45 for Domain Registrations, $92.50 to HireWriters.
Expenses July: $44.90 – Bulk Buy Hosting 20 Accounts Plan & Vultr VPS server.
Expenses August: $44.90 – Bulk Buy Hosting 20 Accounts Plan & Vultr VPS server.
At the end of September, once I have the Amazon reports for the full month, I’ll share my next post showing the traffic and earnings for this site.
If you have any questions about what I’ve covered so far, or feel that I haven’t covered any specific component in enough detail, please leave a comment on this post – I’ll been answering reader questions in the comments.
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